What do Best Job Ads Have in Common?

What makes a great job ad, the one that stands out from all the rest? How to make a job ad that differentiates your job offer from million of similar ones competing for your ideal candidates’ attention?

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What are the characteristics of attention-grabbing, engaging job posts that turn candidates into applicants? Here are the top 4 tips:

1. Go visual
Use photos and videos in your job ads. Turn your boring text job ad into a stunning infographic or even a video. According to Career Builder, job ads with videos have a 34% greater application rate.

2. Get personal
Share your current employees’ testimonials. Let your current employees tell a story about your company and the role you are looking to fill. According to Edelman Trust Barometer, employee voice is 3x more credible than the CEO’s when it comes to talking about working condition in that company.

3. Be candidate-centric and friendly
Focus on your candidates, not your company’s needs. Describe your hiring process and make it easy for your candidates to apply. According to CareerBuilder, 60% of job seekers quit in the middle of filling out online job applications because of their length or complexity.

4. Sell the job
Although, it may seem intuitive – it’s important to highlight your employee value proposition.

Source: Medium

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