Company culture: Lessons from Apple, Virgin and Airbnb

What do Apple, Airbnb, Virgin and Starbucks have in common?

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All of these companies are well aware of the importance of fostering a positive, encouraging company culture. They know that having a great company culture can help them attract and retain top talent and foster innovation which gives them a competitive advantage.

#1: How to build a great company culture?
“There’s no magic formula for great company culture. The key is just to treat your staff how you would like to be treated.” – Richard Branson, Founder of Virgin Group.

#2: Company culture spreads from the top
“There is tremendous teamwork at the top of the company which filters down the teamwork through out of the company.” – Steve Jobs, Chairman, CEO and co-founder of Apple.

#3: Company culture is the key to innovation
“A company’s culture is the foundation for future innovation.” – Brian Chesky, Co-founder and CEO of Airbnb.

#4: Make sure you company culture is authentic
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz, CEO, Starbucks.

Source: Medium

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